Event Finder

Role:

UX/UI

Research

Monetization

Product Date:

Launching 2025

There’s something special about discovering a hidden-gem event.

BACKGROUND

BACKGROUND

BACKGROUND

BACKGROUND

OnlyInYourState has long been the go-to resource for uncovering off-the-beaten-path destinations, local attractions, and travel experiences, but one major piece was missing: events. Readers weren’t just searching for great places to visit; they wanted to know what’s happening now.

That’s where Event Finder comes in—a seamless, location-aware tool that keeps users connected to what’s happening nearby. Integrated into OnlyInYourState’s Itinerary Planner and Routes, this feature makes it effortless to discover, plan, and experience local events without ever leaving the platform.

Goals
Goals
Goals
Goals
Challenges
Challenges
Challenges
Challenges

Understanding the Explorer Mindset

PROCESS

PROCESS

PROCESS

PROCESS

OnlyInYourState has long been the go-to resource for uncovering off-the-beaten-path destinations, local attractions, and travel experiences, but one major piece was missing: events. Readers weren’t just searching for great places to visit; they wanted to know what’s happening now.

That’s where Event Finder comes in—a seamless, location-aware tool that keeps users connected to what’s happening nearby. Integrated into OnlyInYourState’s Itinerary Planner and Routes, this feature makes it effortless to discover, plan, and experience local events without ever leaving the platform.

Instead of building a standalone event page, we designed Event Finder as a deeply embedded experience across multiple touchpoints
Instead of building a standalone event page, we designed Event Finder as a deeply embedded experience across multiple touchpoints

STRATIGIC INTEGRATION

STRATIGIC INTEGRATION

STRATIGIC INTEGRATION

STRATIGIC INTEGRATION

• Within the Itinerary Planner & Routes tools – Users could discover events relevant to their trip without leaving the planning flow.

• State Pages & Article Entry Points – We introduced intuitive ways for users to find local events while browsing their favorite state guides and travel articles.

• Event Page with Smart Filtering – Users could start with a state-level view, then refine results by zip code, radius, and categories like food festivals, music, and seasonal experiences.

DESIGNING FOR DISCOVERY

DESIGNING FOR DISCOVERY

DESIGNING FOR DISCOVERY

DESIGNING FOR DISCOVERY

• See what’s Happening Now, Tomorrow, This Week, and This Month for a quick-glance view.

• Save events with a “Remind Me” feature, encouraging them to come back when it’s time.

• Jump into an Itinerary Builder to create a full trip around an event, seamlessly integrating with OnlyInYourState’s travel planning tools.

Project Highlights

EVENTS THAT FEEL PERSONAL

EVENTS THAT FEEL PERSONAL

EVENTS THAT FEEL PERSONAL

EVENTS THAT FEEL PERSONAL

Users don’t just get a list of generic happenings—they get events that match their interests and travel style, powered by a dynamic state-based and location-aware filtering system.

EFFORTLESS TRAVEL PLANING

EFFORTLESS TRAVEL PLANING

EFFORTLESS TRAVEL PLANING

EFFORTLESS TRAVEL PLANING

By integrating Event Finder into the Itinerary Planner and Routes tools, we created a frictionless way for users to build entire trips around events—whether they’re mapping out a weekend getaway or looking for something fun to do tonight.

DESIGED FOR THE EXPLORER

DESIGED FOR THE EXPLORER

DESIGED FOR THE EXPLORER

DESIGED FOR THE EXPLORER

With a beautiful, intuitive layout, Event Finder balances curation and spontaneity, helping users uncover new experiences without feeling overwhelmed. Whether they’re after a lively street festival or an off-the-radar wine tasting, the right event is always just a click away.

Lets talk

Don’t be shy, say hello—I'm always happy to chat: amberleefayee@gmail.com

Lets talk

Don’t be shy, say hello—I'm always happy to chat: amberleefayee@gmail.com

Lets talk

Don’t be shy, say hello—I'm always happy to chat: amberleefayee@gmail.com

Lets talk

Don’t be shy, say hello—I'm always happy to chat: amberleefayee@gmail.com